The Greatest Shop of Secrets

 
 
 

Abrantes is located in the middle of Portugal, a small depressed town victim to rural exodus. As part of the 180 Creative Camp from Canal180 TV, we had the chance to execute a creative intervention during the annual art festival that takes over the town. In order to help a local business owner Adelaide Mendoça, we transformed her old ceramics shop into "The greatest shop of secrets".

 
 
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It all started one morning, when the city woke up to walls filled with posters for a secret opening. The next day in the town square we placed a confessional, where the inhabitants could confess their secrets by writing them down on paper and dropping them anonymously in a box. The secrets were then taken to the shop and placed beside every object sold there.

 
 
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On the day of the opening, Adelaide invited all the curious shoppers inside her brand new shop of secrets: For the purchase of any object the buyer would receive an accompanying secret from their fellow townsfolk. The creative confessional was a success and Adelaide sold the same amount in one day as in two years. With zero budget we helped reinvigorate a struggling small business. The greatest shop of secrets is still there today.

 

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