Extraordinary Ideas That Transform
Kids Into Imaginators

We are Dodo laboratory, a creative enterprise of multidisciplinary imaginators creating exceptional ideas to empower kids to think deeper about the greatest challenges in the world and take action.

We encourage 8-12 year olds to learn what they don’t in school: How to use their imaginations and creativity as a force for good by embracing their natural curiosity and giving them the freedom to play.


We make deep thinking exciting by developing fantastic worlds and entertaining experiences for kids

Using engaging experiences, we present real social issues that require kid’s inventiveness to find new solutions. We offer alternatives in playful and immersive games and interactions, mixing both traditional and new media formats.


Our Formula

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Social Problem

We need important social issues that kids need to engage with, including xenophobia, bullying, fake news, climate change, and rising inequality...



We create a fantastical story to explain the problem in an easy, entertaining and emotional way. 



Through empathy, kids are able to experience the problem first hand and engage with it on a deeper level. 

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Action / Revolution

We help them turn that engagement into action, giving them tools and connecting them with experts to define and take constructive action. 


Kids have real superpowers, we want to inspire them to take action and for the world to follow

We bring kids together both online and offline across the globe to inspire each other and have lots of fun. Our goal is to create a generation of imaginators instead of followers.


Our Values



The power of fantasy and imagination as a force for good, rather than escapism.

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Critical Thinking

Intelligent and meaningful content because kids are capable of more than we think.

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A Dream

A shared vision of the future connecting them with world issues and specialists to make an impact.



We have had the opportunity to work with some of the largest brands in the arts, print, and online media. 


Imagination Is the Revolution of Today

Contact us for more extraordinary ideas and let’s start this revolution!